ABOUT

Throughout my design career, I have had the privilege of working on iconic brands such as Rimmel London, Vivienne Westwood, BBC Worldwide and Kickers to name but a few and I have also had the privilege of working on long standing, well established brands such as John Lewis, the V&A Museum and Homebase. Working on such well established brands I have learnt the importance of branding and how to implement branding successfully.

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For me, successful design is about guiding a viewer's journey with descrete pathways and subtle prompts, whilst allowing space to elevate key information. Successful design takes you on a journey where carefully selected choices can be made, but where the final destination is always pre-determined.